How Effective Are Social Media Influencers' Recommendations? The Effect of Message Source on Purchasing Intention and e-Word of Mouth (WOM) from a Para-Social Interaction Perspective görünümü

Makale Detayına Dönün How Effective Are Social Media Influencers' Recommendations? The Effect of Message Source on Purchasing Intention and e-Word of Mouth (WOM) from a Para-Social Interaction Perspective İndir PDF İndir