[1]
Gürsoy, İpek 2023. The Effect of Informative and Normative Role of Reference Groups on Consumers’ Purchasing Intention through Online Grocery Applications. İşletme Araştırmaları Dergisi. 15, 2 (Tem. 2023), 816–833. DOI:https://doi.org/10.20491/isarder.2023.1620.