AKSOY, . H. .; GÜR, A.; CELEP, E. Are Social Media Ads Effective? The Mediating Role of Celebrity Endorsement in the Effect of Perception and Attitude on the Purchase Intention: A Study on the Y Generation. Journal of Business Research - Turk, [S. l.], v. 13, n. 3, p. 2340–2355, 2021. DOI: 10.20491/isarder.2021.1265. Disponível em: https://isarder.org/index.php/isarder/article/view/1520. Acesso em: 17 jul. 2024.