KARAMAN, D.; YILDIZ, A. The Effect of Social Media Tools’ Effectiveness at the Purchasing Process on Consumer Behavior: Mediating Role of the Generations. İşletme Araştırmaları Dergisi, [S. l.], v. 14, n. 1, p. 155–168, 2022. DOI: 10.20491/isarder.2022.1372. Disponível em: https://isarder.org/index.php/isarder/article/view/1632. Acesso em: 17 tem. 2024.