IŞIK, F.; AY, C. The Effect of Bank Call Center Service Quality on Consumer Based Bank Brand Equity: An Empirical Research. Journal of Business Research - Turk, [S. l.], v. 14, n. 1, p. 232–248, 2022. DOI: 10.20491/isarder.2022.1377. Disponível em: https://isarder.org/index.php/isarder/article/view/1637. Acesso em: 17 jul. 2024.