BEYAZ, R. The Mediating Role of Environmental Concern in the Effect of Guerrilla Marketing Tactics on Green Purchasing Intention. Journal of Business Research - Turk, [S. l.], v. 14, n. 4, p. 3066–3080, 2022. DOI: 10.20491/isarder.2022.1550. Disponível em: https://isarder.org/index.php/isarder/article/view/1832. Acesso em: 18 jul. 2024.