KAYIKÇI BARDAKÇI, P.; DAL, N. E. The Effect of Virtual Experiential Marketing on Online Purchase Intention and Customer Loyalty and the Moderator Role of Online Shopping Orientations. Journal of Business Research - Turk, [S. l.], v. 15, n. 3, p. 1622–1646, 2023. Disponível em: https://isarder.org/index.php/isarder/article/view/1964. Acesso em: 17 jul. 2024.