AVCI, M. S.; ÖZDEMİR, H.; AKAGÜN, E.; PARILTI, N. Fan Tribes and Brand Titans: The Role of Social Identity in Building Brand Equity in Fenerbahce S.K. and Panathinaikos B.C. Fan Groups. İşletme Araştırmaları Dergisi, [S. l.], v. 17, n. 4, p. 3512–3523, 2025. DOI: 10.20491/isarder.2025.2165. Disponível em: https://isarder.org/index.php/isarder/article/view/2495. Acesso em: 1 oca. 2026.