YILDIZ, E.; AKYOL, A. The Mediation Role Of Brand Preference On The Relationship Between Consumer–Based Brand Equity And Word Of Mouth Marketing. İşletme Araştırmaları Dergisi, [S. l.], v. 8, n. 3, p. 19–41, 2021. Disponível em: https://isarder.org/index.php/isarder/article/view/329. Acesso em: 18 tem. 2024.