Oktay, Kutay, Bilgehan Gülcan, ve Musa Çakır. 2021. “The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan”. İşletme Araştırmaları Dergisi 7 (1):103-24. https://isarder.org/index.php/isarder/article/view/212.