Kılıç, Serkan, Erkan Özdemir, ve Hande Arıkan Kılıç. 2021. “Consumers’ Online Information And Opinion Search Behaviors: A Research On The X And Y Generation Of Consumers”. İşletme Araştırmaları Dergisi 8 (4):296-323. https://isarder.org/index.php/isarder/article/view/358.