Koca, İrem, and N. Paşalı Taşoğlu. “Evaluation of Storytelling in The Context of Corporate Communication: The Case Study of Mustafa Koç”. Journal of Business Research - Turk, vol. 14, no. 2, June 2022, pp. 1643-68, https://isarder.org/index.php/isarder/article/view/1729.