Oktay, K., B. Gülcan, ve M. Çakır. “The Level of Brand Awareness in Consumer Electronic Products: The Example of Kazakhstan and Kyrgyzstan”. İşletme Araştırmaları Dergisi, c. 7, sy 1, Haziran 2021, ss. 103-24, https://isarder.org/index.php/isarder/article/view/212.