Tolon, M., K. G. Yılmaz, and A. Aycı. “(The Effects of Logo Changes on Brand Loyalty: A Research Converse and Fanta Brands in Turkey)”. Journal of Business Research - Turk, vol. 11, no. 4, June 2021, pp. 2747-61, https://isarder.org/index.php/isarder/article/view/937.