1.
AVCI MS, ÖZDEMİR H, AKAGÜN E, PARILTI N. Fan Tribes and Brand Titans: The Role of Social Identity in Building Brand Equity in Fenerbahce S.K. and Panathinaikos B.C. Fan Groups. ISARDER [Internet]. 19 Aralık 2025 [a.yer 01 Ocak 2026];17(4):3512-23. Erişim adresi: https://isarder.org/index.php/isarder/article/view/2495