1.
CEYHAN GÜNAY A. The Effect of Digital Empathy on Purchase Intention: An Integrated Behavioral MCDM Study of Virtual Influencers and Chatbots. ISARDER [Internet]. 21 Mart 2026 [a.yer 24 Mart 2026];18(1):461-82. Erişim adresi: https://isarder.org/index.php/isarder/article/view/2524