Distribution Network Design for E-Retailing Application: A Model Suggestion for Local Retailer in Izmir

Yazarlar

  • Ezgi Karataş Yücel Dokuz Eylül University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Department of Business Administration, Izmir, Turkey
  • Emre Bilgin Sarı Dokuz Eylül University, Faculty of Economics and Administrative Sciences, Department of Business Administration, Department of Business Administration, Izmir, Turkey

Anahtar Kelimeler:

E-retailing- Distribution- Distribution network- Ccoss-docking

Özet

Purpose – The rapid development of technology, acceleration of internet with this development and increase of number of electronic devices that connecting to internet brings important changes in all business applications. The retailing sector, connecting businesses and end consumers, has also changed from classical approach, and consumers started to prefer e-retailing channels versus traditional stores. Therefore, businesses, which have to deliver products to those consumers, are also forced to make critical changes in supply chains. On the other hand, businesses that aim to completely change distribution networks in supply chains adopt a strategy called cross-docking to take the lead over competitors and gain cost advantages. Therefore, in this study, aim is to reveal whether a conventional retailer that does not apply e-retailing can gain by using e-retailing application in coordination with cross-docking strategy. Design/methodology/approach – In application part, it is emphasized that business, which continues retail activities in conventional way, also uses its stores as cross-docking terminals for e-retailing. For this purpose, a mixed integer programming model has been created and it is aimed to have optimal solution for minimizing number of stores and total cost. Findings – In numerical example, it was decided that company which has currently seventeen stores in eleven different regions in Izmir should use nine of these stores as cross docking terminals. Discussion – In numerical example, it was decided that company which has currently seventeen stores in eleven different regions in Izmir should use nine of these stores as cross docking terminals.

İndir

Yayınlanmış

13-06-2021

Nasıl Atıf Yapılır

Karataş Yücel, E., & Bilgin Sarı, E. (2021). Distribution Network Design for E-Retailing Application: A Model Suggestion for Local Retailer in Izmir. İşletme Araştırmaları Dergisi, 12(3), 2205–2214. Geliş tarihi gönderen https://isarder.org/index.php/isarder/article/view/1144

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