The Effect of Internal Marketing Applications on the Work Scale of Employees and the Role of Organizational Justice: A Study About Defence Firm

Abstract

Purpose – This study aims to examine the impact of internal marketing practices on job satisfaction and to determine the mediating role of organizational justice perception in this relationship. Design/methodology/approach – The study population consists of engineers working in the defense industry sector in Türkiye. A non-probability sampling method, specifically convenience sampling, was employed in the research. The study's hypotheses were tested on a sample of engineers working in a defense industry company in Ankara. Data were collected using an online survey, resulting in 225 valid responses suitable for analysis. To test the study's hypotheses, Simple Linear Regression was used, while the mediation effect hypothesis was examined using Hayes' Process Macro (Model 4). Findings – The results indicate that internal marketing practices have a positive impact on both job satisfaction and organizational justice perception. Additionally, it was found that organizational justice perception plays a mediating role in the effect of internal marketing practices on job satisfaction. Discussion – The findings suggest that businesses aiming to enhance employee job satisfaction would benefit from implementing internal marketing practices. Internal marketing practices are crucial in fostering employees' perceptions of justice within their organizations. Employees who believe that their employers are fair in distributing rewards, establishing relationships, and implementing business procedures tend to experience higher job satisfaction. Furthermore, organizational justice perception amplifies the effect of internal marketing practices on job satisfaction.