(Comparison of Motivation Tools and Career Anchors in Terms of Generations)

Abstract

Purpose – The purpose of this study is to determine whether the X, Y and Z generations living in Istanbul show a significant difference in terms of motivation tools and career anchors and for their sub dimensions. Design/methodology/approach – In the research, firstly, a literature summary is presented, and then information about the model and the method to be used is given. In the research, the career anchor scale was developed by Edgar Schein and motivation tools scale was developed by Katı ve Düşükcan was used. In the study, data was collected from 315 teachers, students and public relations staff, who have job experience. Findings – There were significant differences between the "Y-X" and "Y-Z" generations in terms of motivational tools, For economic motivation tools significant difference was detected between "Y-Z" generations. For psychosocial motivation tools and organizational managerial motivation tools, significant difference was detected between the "Y-X" and "Y-Z" generations. For general managerial competence anchors significant differences was detected between "X-Y" generations and for entrepreneurship/creativity career anchors significant differences was detected between "Z-Y" and "Z-X" generations. Discussion – In the study, it was observed that the motivation tools that motivate the X and Z generations most are the economic motivation tools. For generation Y, economic motivation tools and organizational-managerial motivation tools have the same average values and can be said to be equally motivate. For career anchors, the technical functional career anchor for generation X and lifestyle career anchor for the Y and Z generations are the dominant career anchor.