(Comparative Performance Analysis of Small Accommodation Enterprises: A Research on Municipality Licensed Accommodation Enterprises)

Abstract

Purpose – The purpose of this study is comparatively reveal and evaluate the effectiveness of small-sized accommodation enterprises which are one of the most important component of tourism. Design/methodology/approach – Research data was collected from 25 municipality licensed accommodation establishments operating in Manavgat with semi-structured interview form and analyzed with input-oriented BCC Data Envelopment Analysis. Findings – As a result of the analysis, it was revealed that the efficiency mean of accommodation enterprises is 71%, only 8 were efficient, and the remaining 17 were not. Addition to that, it was found that ineffective enterprises should decrease their number of rooms, number of beds, number of employees, and enterprise field size by average 44-56% to be effective with their current outputs. Discussion – Small accommodation enterprises, most of which are municipality licensed covers large part of accommodation enterprises in Turkey. Therefore, the performance of these enterprises significantly affect both tourism and general economy. However, the studies in the literature mostly focus on large enterprises. The results of the study indicate that the performance of municipality licensed enterprises is quite low in Manavgat. Business owners who have limited knowledge, skills and resources, and large-sized businesses in the region are also thought to have an impact on the results regarding low performance. For this reason, local and central governments should support the relevant enterprises more, especially in regions where large enterprises are high in number.