(Attitude Scale for Purchasing Geographically Indications Products; Validity and Reliability Study)

Abstract

Purpose – In this study, it is aimed to develop the consumer-oriented “Attitude Scale for Purchasing Geographically Indications Products” by testing its validity and reliability. Design/methodology/approach – In this study, which was carried out with three different working groups and 550 consumers in 2019, the literature review was first performed and the scope and appearance validity of the data were tested by seeking expert opinions. Findings – As a result of the exploratory factor analysis (EFA), the pre-application of the scale, which was carried out with 60 items, was found to consist of 3 dimensions and 33 items. The total variance load announced as a result of EFA is 53.46%. The sub-dimensions are First dimension = Knowledge Dimension (variance explained 7 items = 5.56%); second dimension = Emotion Dimension (variance explained 15 items = 41.06%); third dimension = Behavior Dimension (variance explained as 11 items = 6.84). Confirmatory factor analysis (CFA) was applied in the last application of the scale and the fit indices obtained (χ2 / sd = 2.966, RMSEA = .077, SRMR = .075, CFI = .91, GFI = .90, AGFI = .92, NFI =. 90, TLI = .90) revealed that the three-dimensional structure of the scale was confirmed. For the criterion validity of the scale, the correlation coefficients between the whole scale and its sub-dimensions were calculated and it was concluded that there was a high level of significant relationship between the scale's dimensions. Discussion – Internal consistency (Cronbach Alpha value of .950) and two-half test values (Cronbach Alpha values of the first part and the second part are .899 and .923, respectively.) achieved in both the pre and post application of the scale show that the scale is highly reliable. As a result, with this study, the “Attitude Scale for Purchasing Geographically Indications Products”, whose consumer-oriented validity and reliability can be tested, has been developed.