Environmental Management Practices of Accommodation Establishments and Their Effects on Perceived Corporate Reputation: A Research on Hotels of Kayseri and Nevşehir

Abstract

Objectives of the present study were to determine the environmental management practices of hospitality businesses, to determine the differences between environmental management practices of hospitality facilities (hotels) of Kayseri and Nevşehir and put forward the effects of environmental management practices implemented within reactive and proactive environmental management implementations on perceived corporate reputation of employees. Along with these objectives, 6 hypotheses were developed. Results revealed that participated hotels had higher rates of reactive environmental practices than proactive environmental practices. The t-test and anova analysis carried out to determine the differences between two provinces revealed significant differences between integration of reactive environmental practices of the hotels (p<0.05). Chain hotels had higher rates of reactive environmental practices. Regression analysis was performed to find out the effects of environmental management practices on perceived corporate reputation. While there was a medium level effect of reactive environmental practices on perceived corporate reputation, proactive environmental practices had low impacts on perceived corporate reputation.