(Examining of Customers' Attitudes Towards Vendor Harassment (Commissioning) Encountered in Tourism Businesses: Case of Burhaniye)

Abstract

Purpose – The purpose of this study is to determine the attitudes of domestic tourists who buy products (goods or services) from tourism businesses towards disturbing sales-oriented behaviors and to reveal whether these attitudes differ in terms of demographic variables. Design/methodology/approach – The population of research consists of the domestic tourists who came to Burhaniye in September 2019, and the sample consists of 388 local tourists who came to Burhaniye on that date. The purposeful sampling method was used in the study, which adopted a descriptive research model and patterned with quantitative research method, and the research data were collected by survey method. In the first part of the questionnaire, which consists of two parts, questions about the demographic characteristics of the participants, and in the second part, statements revealing the participants' attitudes towards behaviors involving annoying comissioning and other vendor harassment were included. Since the data obtained did not show a normal distribution, they were subjected to nonparametric difference tests Mann Whitney U, Kruskal Wallis H and Posthoc Tamhane Tests. Findings – As a result of the analysis, significant differences were found in the attitudes of the participants towards comissioning and other vendor harassment behaviors in terms of gender, age, marital status, education level and income status variables. Discussion – In the Turkish literature, it is seen that the studies on tourist harassment and comissioning are mainly done by adopting qualitative methods. When evaluated from this point of view, it is thought that this study prepared using a quantitative research design will contribute to the literature. A scale development study can be conducted to measure the perception of tourists towards comissioning and other t ypes o f t ourist harassment, w hich h ave b ecome a m ajor p roblem f or b usinesses i n the tourism sector and therefore for the all sector.