(The Effect of Strategic Innovation Management on Commitment: A Study in Family Businesses)

Abstract

Purpose – The purpose of this research is to determine the effect of strategic innovation management on commitment. Design/methodology/approach – In the research, relational scanning model, one of the quantitative research models, was used. Family companies in the Marmara Region constitute the universe of the research. The sample group of the research is the employees in these companies. Commitment to Work Scale and Strategic Innovation Scale were used in the study. Descriptive statistical analyzes, t-test and ANOVA, correlation and regression analysis were performed on the data obtained in the study. Findings – It is seen that the employees participating in the study think positively about innovation strategy, organizational structure, innovation culture, technology ability, relations with customers and suppliers. They state that the employees participating in the research see failures as an opportunity to learn, they follow new developments in technology, studies are carried out to facilitate formal communication, and there are action plans for progress. Research participants state that managers' technological goals guide the evaluation of new ideas, the reputation of the enterprise is important, suppliers and customers are important in this process. It is observed that there is no significant relationship between the gender of the research sample group and the levels of strategic innovation and commitment to work. It is seen that there is a relationship between the professional seniority of the participants and the innovation strategy. It is observed that there is a high-level positive relationship between the views of the employees participating in the study on strategic innovation and their views on commitment to work. Discussion – It was observed that there was a significant relationship between commitment to work and strategic innovation, and that commitment to work was a significant predictor of strategic innovation. The findings of the study reveal that strategic innovation management has a strong link with business commitment. In addition, it was seen in the research that strategic innovation management has a significant effect on employees.