The Relation with Innovation, Consumption Tendencies and Advertisement: A Research for the University Student

Abstract

This research was made with the aim of fixing the correlation between innovation,advertisement and consumption tendencies of consumers. In this context, impact level ofthe innovation on consumption patterns has been tried to be determined. Furthermore,what is the extent of advertising effect while new products, goods or services arrives tothe consumers and the correlation between innovation, advertising and consumptionpatterns builds up the general framework of the study. In the research, field study foruniversity students who were participiants as sample as well as literature search fromscientific research methods. Suggested hypothesis were tried to be determined byanalysing the data which was acquired from the conclusion of field study analysed withSPSS analysis program, t-test, Anova analysis, factor analysis, regression andcorrelation analysis.