Research on the Aesthetic Experiences of Tourists Visiting Turkey

Abstract

The purpose of this study was to determine the aesthetic value of tourism products provided by tour operators who are the wholesalers within the tourism industry as well as revealing the impact of aesthetic values on customer satisfaction. The research was applied to Far-East tourists who have been visiting Turkey in ever increasing numbers year by year. Convenience sampling, a non-probability sampling method was used. Zhang (2008)’s Aesthetic Value Scale was performed on Far-East tourist groups. Exploratory factor analysis and correlation analysis were applied to the data collected from the Far East tourists visiting Turkey. As a result of the exploratory factor analysis on the aesthetic experiences of the tourists within: a souvenir shop, museum, restaurant, hotel and tour bus aesthetic values were apparent throughout. At the end of the research a positive correlation was found between aesthetic value and customer satisfaction.