Investigation of Entrepreneurial Attitudes and Unlimited Career Orientation in the Context of Generation Z

Abstract

Purpose – The present study was conducted with the aim of determining the relations between the unlimited career orientation and entrepreneurial attitudes of Generation Z, who have low dependence on their organizations, become bored easily, and do not want to do standard jobs. Design/methodology/approach – The population of the study, which had as a cross-sectional and descriptive-correlational design, consisted of 87.782 students actively studying at four universities in the city of Kayseri between 12 August and 12 October 2021. When it is considered that people born in 1990 and after are called Generation Z, 406 people who were included in the sampling were selected in the scope of this classification. The questionnaire used as the data collection tool included the Unlimited Career Orientation Scale, the Attitudes towards Entrepreneurial Behavior Scale, and questions to measure demographic characteristics. The data were analyzed with the IBM SPSS Statistics 21. The Cronbach’s Alpha value of the data was determined as .781. The data were normally distributed, and for this reason, parametric tests were used in the data analysis. Findings – According to the Pearson Correlation Test, significant and positive correlations were detected between unlimited career orientations and entrepreneurial attitudes. When the findings of the Simple Linear Regression Test were examined, it was found that the regression model that was established between the variables was appropriate. Unlimited career orientation explained approximately 16% of the change in entrepreneurial attitude. When the t-test results on the significance of the regression coefficients were evaluated, it was found that unlimited career orientation had a positive effect on entrepreneurial attitude. Discussion – It was found in the present study that unlimited career orientation is the determining factor over entrepreneurship. It is recommended to design training programs to guide the careers of Generation Z, who will make up the majority of the business world in the future, and find the entrepreneurial spirit, inform their subordinates on different career opportunities by the superiors in the organization, provide support to attend additional trainings, formalize the career opportunities in the organization with some rules and informal practices to ensure that such a culture is created in the organization.