Moderate Role of Perceived Desire in the Impact of Culture on Entrepreneurship Intention: Istanbul Example

Abstract

Purpose – It is to examine the levels of the participants' cultural sub-dimensions and determine the moderator role of the individual's perceived desire in the effect of culture on entrepreneurial intention. Design/methodology/approach – This relational research was carried out with 462 participants aged between 15-65, living in Istanbul and voluntarily to participate in the research. The questionnaire, which has four sections, consists of participant introductory information form, Cultural Values Scale, Entrepreneurial Intention Scale and Perceived Desire Scale. Data obtained through IBM SPSS 21.0 program; correlation and hierarchical regression analysis were applied, descriptive statistics were made and the results were interpreted in detail. Findings – According to the results of the research, a weak relationship was found between cultural values dimensions and entrepreneurial intention, and a moderate relationship between entrepreneurial intention and perceived desire. In the regression analysis, the perceived desire moderator variable is the variable that has the most effect on the dependent variable, except for the model constant. Discussion – It is possible to say that this research will contribute to the literature, since there are limited studies examining the moderator role of perceived desire in the effect between cultural dimensions and entrepreneurial intention in the literature. The research is important in terms of understanding the cultural values that lead or hinder individuals to become entrepreneurs and contribute to the development of understanding in this field.