The Existence of Innovation Factors In the Vision and Mission Statements of Organizations, the Case of Fortune 100 Companıes of Turkey

Abstract

In this study, factors that are considered to be determinants of organizational innovation were sought in organizations’ vision and mission statements. Those factors and criteria that are used to measure innovativeness of organizations have been identified and categorized previous studies. Those criteria were translated into patterns of expressions which can take place in organizations’ vision and mission statements. Then, these elements were sought in vision and mission statements of 2013’s top 100 companies that were published in Fortune Magazine Turkey via content analysis method which is one of the qualitative research methods. According to the statements, it is assessed that, companies are focused on product and service innovations by tracking customer demands and they are insufficient at using external sources of knowledge and innovation in-house processes.