Supplier and Retailer Supply Chain Integration Model; Fashion Industry

Abstract

Purpose- The aim of this study is to recommend a supply chain integration model to suppliers and retailers operating in the fashion industry and to define the features and benefits of the model. Design/methodology/approach- The interview method is used as the primary research and books, journals and magazines are used as secondary research methods. The sample selection consisted of Turkish suppliers, manufacturers and British retailers. Findings- While the SCI model implementation provides advantages and benefits with 33% higher rate in efficiency and lead time, 27% in competition and quality, 20% in profit margin and stability, in contrast, dependability and supplier/buyer commitments, new opportunities and implementation skills, new IT investment and labour commitments with 33%, 27% and 20% respectively were forecasted as disadvantages and concerns. Discussion- Supply chain integration models have a significant impact on the functioning of companies operating in the fashion industry. While it creates a positive impact, especially in preventing waste, accelerating processes and reducing costs, it also creates risks in terms of dependency and trust.