A Structural Equation Model on the Effects of Family Values and Religiosity toward Impulse Buying Tendency

Abstract

The purpose of this study is to measure the effects of family values and religiosity on impulse buying tendency. Our sample consists of 250 consumers. According to the frequency analysis, the sample represents the new middle class consumers who are mostly young, well educated urbanites and white collar professionals. We used reliability and validity analyses, exploratory and confirmatory factor analyses, descriptive statistics, Pearson correlation analysis and structrual equation modelling. Finally, there is a negative and significant relationship between consumers’ religiosity and their impulse buying tendency. Furthermore, there is a positive and significant relationship between consumers’ religiosity and their family values.