Which is more Pleasant: Eating or Sharing the Dessert - A Theoretical Research on Sharing and Collaborative Consumption Behavior

Abstract

In this study, it was studied that sharing, product sharing and collaborative consumption behavior. In this aim, it was examined that sharing economy which it was accelerated by helping development of Internet-based technologies; effects of this economy on cluster of consumers and businesses; theorical sharing models; classifications related to sharing and findings of previous studies. By being based on models and classifications of fundamental and original studies, it was compiled that impediments, drivers and motives of consumers’ sharing behavior. However, it was presented the enterprises examples practiced in success and offered some proposals related to businesses, consumers and of course public authority, of course.