Realizing Bottom of the Pyramid Strategy with Social Innovation: A Case Study

Abstract

Bottom of the Pyramid is a strategic approach presented by C.K. Prahalad. It is based on the idea that businesses can create new markets by offering suggestions to solve the social problems of low income groups in developed and developing countries. It is not addressed in the relevant literature how the approach will be functionalized as a business model while it is discussed why the approach is needed and what needs to be regarded when put into practice. In this study, how the Bottom of the Pyramid approach can be put into practice with the social innovation process is discussed by conducting a case study on an enterprise that relates the approach to the process. With the social innovation process, it is observed that the enterprise put Bottom of the Pyramid approach into practice strategically by offering tailored solutions for conditions, increasing access to its products with the company in which it participates, using its experiences in the process to respond to the expectations of different country markets and thus by “scaling up”.