Cruise Tourists’ Experiences, Satisfaction and Behavioral Intentions: A Case Study in Istanbul

Abstract

‘Cruise Tourism’ is a type of tourism that develops rapidly throughout the world, provides a source of income and support of image for the destinations that are visited and it mostly addresses the middle and upper income classes. In order to provide opportunities for achievement in this type of tourism, it is necessary to have a correct understanding of the participants, analyze them correctly and according to results, offer them correct product and service. In this context, it is important to explore cruise tourists’ experiences, satisfaction and behavioral intentions. The aim of this study, explain the relationship and the interaction between experiences, satisfaction and behavioral intentions of cruise tourists’ who visited Istanbul. Therefore, a research model that examined the relationship between these variables was tested by a field study in Istanbul. The results of analyses show that experience has four dimensions (education, escapism, aesthetics, and entertainment) and while there is a significant correlation between some of the variables; for some of the variables correlation and impact effect was lower.