A Research on the Determination of Environmentally Friendly Car Purchasing Behaviors

Abstract

Environmental concerns have become an important issue as environmental concerns have increased steadily and governments and NGOs have sought to increase this awareness. Businesses at this point have turned to the design and production of recyclable products that protect the environment, car e for the use of natural resources and meet the expectations of environmentally conscious consumers. In terms of establishing environmentally friendly products, the most important issue is to analyze the behaviors of consumers who have environmental consciousness and to develop strategies in this direction. On this account, businesses will be able to respond to the wishes of the environmentally conscious consumers and increase their income. In this study, firstly, consumer behavior, buying decision processes and environmental consumer behavior are explained. In the application part of the study, information about the questionnaire study applied to the Selçuk University academicians are shared. According to the findings of the questionnaire survey, it was understood that consumers who are sensitive to environment and aware of the damage caused by traditional cars have a high intention to buy environmentally friendly cars.