A Study on Determination of Life Style Effects on Sustainable Consumption Behavior

Abstract

Everyone has a responsibility to leave a better society and a better world for future generations. This responsibility becomes functional with the lifestyle that people prefer. The lifestyle approach helps to map how sustainable consumer behavior works in a more comprahensive way. In this context, this research aims to measure the effect of people's lifestyle on sustainable consumption behavior. Within the scope of the research, face to face questionnaire was conducted with 366 participants living in Sivas province. For the analysis of the obtained data, exploratory factor analysis, independent sample t test, One Way Anova analysis and multiple regression analysis were used. According to the results of t test and anova analysis, lifestyle and sustainable consumption behaviors differ according to demographic characteristics; like gender, age, education, income and occupation. Furthermore, according to regression analysis results, it is found that there is a meaningful and positive relationship between the dimension of "consciousness" and reusability, "healthy nutrition" and also between "consciousness" dimension and the environmental awareness behavior, "communication and positivity", "spiritual development" and "healthy nutrition" dimensions and saving behavior; but that there is no meaningful relation between lifestyle and non-need-taking behavior.