Bibliometric Analysis of Published Marketing Articles in Turkey

Abstract

The aim of this study is to classify articles written in marketing field between 2004-2016 by considering the topic, research method, number of author and amount of domestic-foreign resource usage. In this context, A total of 308 articles were reviewed which registered in the database Turkish Academic Network And Information Center (ULAKBIM) which is affiliated with The Scientific And Technological Research Council Of Turkey (TUBITAK). The collected data were classified by bibliometric analysis method. The parameters used in the research are marketing theme of the article, the year of publication, the number of authors, the number of pages, the number of domestic-foreign resources and the methods used (quantitative and/or qualitative). According to the results of the research, the most studied topics are; "Marketing management and strategy", "marketing communication", "social marketing and green marketing". The least research has been made on "Database marketing", "art marketing" and "retailing". In addition, some other results of this research are that two author articles and single author articles has been more frequent, foreign sources were used more frequently, the articles were 17 pages in average, quantitative research methods were used more commonly.