Evaluation of Compulsive Buying Behavior According to Demographic Characteristics: An Empirical Study

Abstract

One of the most significant factors affecting the buying decisions of consumers is psychological factors. In this study, compulsive buying tendencies that push consumers into non-rational buying behavior is examined. The compulsive buying tendency differs demographically is main topic of the study. In this direction, a field study was conducted and a questionnaire was applied to 383 participants. The data obtained from the questionnaire were tested by Mann Whitney U test and Kruskal Wallis analysis. The study showed that the compulsive buying tendency had shown difference on the demographic features. According to demographic characteristics except marital DOI: 10.20491/isarder.2018.570 status, gender, age education level occupation and income level, compulsive buying tendency is different.