The Role of Development Agencies in Touristic Branding of Cities, A Document Analysis on Regional Plans

Abstract

The objective of present research is to determine the role of development agencies in which the branding of cities in the region. At research, the role of development agencies; identification of unknown tourist values, determination and improving of deficiencies, opportunities, were investigated in accordance with the agency's goals and objectives. To achieve this goal used in document analysis from qualitative research methods and Regional Plans were investigated which was published by the Development Agencies. The data obtained were subjected to descriptive analysis, in the case of some unidentified concepts by going in-depth content analysis. Despite all the advantages of having Turkey, made enough promotion of national and international level many regions in Turkey and so the tourism industry has led to overshadowed by the industrial and agricultural sectors. For this reason, development agencies determining the values of regional tourism have undertaken to task of changing perceptions of tourist consumers with their targeted projects on behalf of perform the city branding. Thus, was concluded that cities could become a center of attraction and the brand both investors and visitors.