A Research on Determining The Effect of Generation Z's Attitudes to Digital Technology on Individual Innovation Competencies

Abstract

Purpose – The aim of this research; is to determine the effect of Generation Z's attitude towards digital technology on their individual innovation competencies. Design/methodology/approach - The research was designed with the quantitative research method. A questionnaire technique was used to collect data. The universe of the research consists of all undergraduate students studying at Sakarya University of Applied Sciences (SUBU). The convenience sampling method was used in the research. The questionnaire created for the research was sent online to all SUBU undergraduate students. In this way, 437 questionnaires were collected. 20 of them were excluded because they contain missing data. Analyzes were carried out on 417 questionnaires. Findings – As a result of the research; It has been found that the attitude of Generation Z towards digital technology has a β=0,744; p<0,05 effect on their innovation competencies. Discussion – This research is among the pioneering researches that address the attitude towards digital technology in terms of the individual innovation competencies of the Z generation. The findings obtained from the research are limited to the sample group and the statements in the questionnaire.