The Effect of Tourism Business’ and Stakeholders' Success Level on Local Community's Event Satisfaction: The Case of Bozcaada Culture, Art and Vintage Festival

Abstract

Purpose – In this study, it is aims to determine the effect of the success of the stakeholders involved in the organization of the events on the event satisfaction of the local people with the sample of Bozcaada Culture, Art and Vintage Festival, Design/methodology/approach – Qualitative research method was used in the study. Content analysis was applied to the in-depth interviews with the stakeholders and local people by using the MaxqDA program. Findings – According to the results: (1) The festival was evaluated as unsuccessful, and the unprofessional management approach was cited as the reason for this unsuccess. (2) Local people are dissatisfied with the event, while economic returns are evaluated positively, environmental, social and cultural costs are pointed out as the reason for dissatisfaction. (3) The reason why the management approach of the stakeholders is not described as professional has been shown as the lack of networking ability they have established with each other and transparency in their communication with the public. (4) It has been determined that the network ability, which is negatively affected by the scarcity of resources, is also fed and developed by the studies that have been done in the past and are still being carried out on the cultural structure and the promotion of the island. Discussion – In this study, which was carried out with the sample of Bozcaada Culture, Art, and Vintage Festival, besides the factors that affect the success of the events, the satisfaction levels of the local people were determined and the relations between those variables were discussed.