The Relationship between Organizational Culture and Innovation Management: A Case Study Hormuud Telecom

Abstract

Purpose – The primary goal of the study is to determine how organizational culture affects innovation management. The study used Hormuud Telecom, one of the private businesses in Mogadishu, Somalia. The study's specific objective is to look into how organizational culture affects innovation in the following areas: resources, product, processes, organizational, market, and culture. Design/methodology/approach –230 employees of Hormuud Telecom participated in this study, which used a questionnaire and a random sample to collect data from the respondents. To achieve the study's goal, the descriptive test, correlation, and regression were used. Findings – The study discovered that organizational culture has a good impact on innovation management, which keep the company relevant in the market. Discussion – Organizational culture supports innovation, which helps the organization maintain its competitive advantage.