Organizational Commitment In Fast Food Franchising Businesses: The Case of Denizli

Abstract

The sector of food and beverage growing in paralel with the rapid change of food habits on a global scale has witnessed the raising of the fast food businesses that franchising system has been implemented. As the development mentioned has increased the employment needs of fast food businesses, it has brought the necessity of giving importance to the activities related to improving the organizational commitment of personnel. Accordingly, the purpose of the study is to reveal compatatively the organizational commitments of the personnel working in fast food businesses that national or international franchising system has been implemented. The level of organizational commitment of 144 personnel working in the fast food businesses in Denizli where franchising system has been implemented has been measured by survey method. According to the study findings, it has been found out that affective, continuance and normative commitments regarding organizational commitment have showed significant differences and that the general organizational commitment level hasn’t showed differences in terms of implementations of national and international franchising system of the bussiness.