The Role of New Technologies in HRM: Productivity Gains, Ethical Dilemmas, and Strategic Implications

Abstract

Purpose - In the contemporary era, all organizations are affected by technological developments. Organizations that are able to integrate new technologies, including artificial intelligence (AI), into their processes can gain a competitive advantage. In today’s fast-moving landscape the strategic use of AI and other emerging technologies in human resource management (HRM) can enhance HR’s role in overall organizational performance. The present study examines the impact of new technologies on the efficacy of modern HRM activities. Design/methodology/approach - This study uses a qualitative research design based on a phenomenological approach to explore HR professionals' experiences with AI and other current technologies they use. Semi-structured interviews were conducted with eight HR professionals and managers from various organizations. The research aims to understand participants' perspectives on how AI and digital tools are reshaping HR functions today. Findings - The findings indicate that adopting new technologies, including AI, in HRM have the potential to enhance efficiency, optimize decision-making processes, and reduce error rates in recruitment and performance appraisal. The study also discovers that a comparison of Turkish firms' AI governance practices with global trends reveals a shift towards efficiency over ethical considerations. Discussion - This study highlights the transformative role of new technologies, including artificial intelligence, in HRM, signaling that they improve efficiency, decision-making and workforce productivity. However, it also points out that digital surveillance, algorithmic bias and data privacy can create ethical dilemmas. While attention is also paid to AI ethics in the global literature, this pioneering research stresses that Turkish companies prioritize automation, underscoring the need for localized policies that balance technology with responsible practice.