The New Generation of “Connection”, The New Generation of “Communication”: An Examination of Internet of Things (IOT)

Abstract

Internet of things, one of the important elements of today's technology, provides an opportunity for researchers to capture and explain continuous development in the field. The subject “internet of things” which is in the formation stages for the literature of “business” is open to examinations from various perspectives. In this context, the aim of this study is (i) providing evidence to that this technology is not only “a technological innovation"; it can be also used to gain competitive advantage by “businesses” and can create value for “consumers”, and thus (ii) revealing what the internet of things means for "business" and "consumer". The conceptual framework of the subject, the theoretical background, examples of applications, benefits and threats were examined in the scope of the study. After that, the implications about the future of internet of things were presented by focusing on the side of “gaining competitive advantage" of this technology. As a result of the study, limitations of the study, suggestions for future research and a general conclusion were given.