Examinatıon of the Relationship between the Perceptions of Corporate Social Responsibility of Employees and the Dimensions of Organizational Loyalty

Abstract

Purpose – The research aims to determine the relationship between employees' perceptions of corporate social responsibility activities and their organizational commitment. Design/methodology/approach – For this purpose, employees working at the Batman Regional Directorate of Turkish Petroleum Corporation (T.P.A.O) were interviewed to carry out the study. 143 white-collar employees joined in the research voluntarily. First of all, confirmatory factor analysis (CFA) was applied to test the compatibility of the corporate social responsibility and organizational commitment scales with the sample. Then, the reliability analyzes of the tests were examined with Cronbach's Alpha analysis. Pearson correlation analysis was performed to determine the relationship between concepts and their sub-dimensions. Findings – According to the results obtained from the analysis; The economic, legal, ethical, voluntary social responsibility dimensions and general perceptions of the employees of corporate social responsibility and the emotional, continuance and normative commitment dimensions of organizational commitment have a statistically significant positive relationship, with the exception of the relationship between ethical responsibility and normative commitment, and It has been concluded that as the general CSR perceptions of the employees increase, their commitment to their organizations also increases. Discussion – So as to exist in markets where society's anticipations are constantly changing and to make profits to compete with their rivals, institutions have begun to be sensitive to social problems and seek solutions. It is important for institutions to do the right things in their social responsibility activities, to be transparent in their work, and to be able to be observed by their closest stakeholders, their employees. It is thought that the activities of institutions in this context will gain the appreciation of not only the society but also their employees and increase their commitment to their institutions. Based on this, the research examined the economic, legal, ethical and voluntary social responsibility dimensions of corporate social responsibility and the relationships between general corporate social responsibility perceptions and the emotional, continuation and normative commitment dimensions of organizational commitment. In the light of the findings obtained, if the business supports social responsibility projects and even includes its employees in social responsibility projects, it will create positive opinions of its employees about their organization and rise their commitment to the their organization.