An Evaluation on the Usage of Intelligent Video Analysis Software for Marketing Strategies

Authors

  • Kadri Gökhan Yılmaz Gazi Üniversitesi İktisadi İdari Bilimler Fakültesi Çankaya Ankara
  • Ersin Karaman Atatürk Üniversitesi İktisadi İdari Bilimler Fakültesi Yakutiye Erzurum
  • Umut Cinar ODTÜ - 3Y Teknoloji ODTÜ Enformatik Enstitüsü Çankaya Ankara

Keywords:

Retail industry, intelligent video analysis, people counting, density detection, gender identification, age identification, consumer behavior analysis

Abstract

This study investigates the historical development of the relation between companies and technology. Especially, it focuses on the new technology adaptation in the retail industry due to both the widespread technology usage in this sector and its technology guiding role. The usage of one of the current new technologies, intelligent video analysis software systems, in retail industry is evaluated and measures for such systems are determined.

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Published

2021-06-13

How to Cite

Yılmaz, K. G., Karaman, E., & Cinar, U. (2021). An Evaluation on the Usage of Intelligent Video Analysis Software for Marketing Strategies. Journal of Business Research - Turk, 5(4), 146–158. Retrieved from https://isarder.org/index.php/isarder/article/view/143

Issue

Vol. 5 No. 4 (2013)

Section

Articles

License

Creative Commons License

This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.