A Study on the Preferences of Consumers of Halal-Certified Products A Case Study of İstanbul

Abstract

In this study, consumer’s demographic characteristics, the attitude of halal food and religious life styles aimed to investigate whether there is a significant relationship between preference of halal certified products. The target population of the study is the markets costumers, products are sold is halal certified in İstanbul. The sample of the study is 400 costumers over the age of 18, who agreed to participate in the study. The data collection technique used in the survey technique. Frequency distribution analysis of the data, descriptive statistic, t–test, one-factor analysis of variance and Pearson correlation matrix tests were used for analysis of the data. Of the analyzed demographic variables, gender and income level was found significant difference between religious life style. Marital status, job – carrier and income was a found significant difference between the attitude of halal food. Marital status, job – carrier, income and education was found significant difference between the preference of the halal-certified product. Also there are weak significant relationship between religious life styles and the attitude of halal food, there are very weak significant relationship between religious life styles and preference of halal certified products and there are weak significant relationship between the attitude of halal food and preference of halal certified products.