The Moderator Effect of the Perceived Consumer Effectiveness on Relationship Between Employees’ Pro-Environmental Behavior in Workplaces and Perception of Green Workplace Climate

Abstract

Purpose – The purpose of this study is to examine the moderator role of perceived consumer effectiveness in the relationship between employees’ pro-environmental behavior in workplaces and their perception of green workplace climate. Design/Methodology/Approach – In scope of this work, a model has been introduced which addressed the positive effect of green work climate toward proenvironmental behaviors in workplace and the moderator effect of perceived consumer effectiveness to this relationship. In line with the data obtained, the significance and validity of this model were discussed. In this study, data was obtained from 412 employees in 23 provinces employed in public and private sectors. Simple Linear Regression Analysis was used through SPSS program to examine the effect of green workplace climate factor on pro-environmental behavior. Regression analysis including moderator variable was used to analyse the moderator role of perceived consumer effectiveness in the said relationship. Confirmatory Factor Analysis was carried out using the AMOS program in order to measure the validity of the research model. Findings – As a result of this research, it was seen that employees' perceptions of green workplace climate had a positive and significant effect on their environmentally friendly behavior in workplaces. The perceived consumer effectiveness factor plays a moderator role in this relationship. Discussion – According to obtained results, it is important that business managers should support pro-environmental behaviors such as conservation or recycling and that they should be able to effectively communicate with employees that they have designed their work environment accordingly, as the perception of green workplace climate positively affects pro-environmental behaviors. It is thought that business managers should assume the leadership role and the influence of the social norm can be strengthened by increasing the communication between the units regarding their pro-environmental behaviors’ results. Considering that employees also maintain their consumer roles in work environments, it was concluded that emphasizing consumer effectiveness in pro-environmental behaviors and encouraging messages to be directed to employees by the enterprise and setting individual goals regarding environmental behavior may increase the effect of the perceived consumer effectiveness concept.