(The Relationship Between the Strategical Flexibility, Environmental Turbulence, Business Competencies and Performance in Business Competition: R esearch i n F our-Five Star Hotels in Ankara)

Abstract

Purpose – In this research, it was aimed to empirically research the relationship between the strategical flexibility, environmental turbulence, business capabilities and performance in business competition. Design/methodology/approach – The research was conducted in four and five-star hotel establishments in Ankara and the obtained data were analyzed by partial least squares method. Findings – According to the findings as a result of the analysis, it was observed that there is a positive relationship between business capabilities and business performance, and a positive relationship between environmental turbulence and strategical flexibility. For this reason, the research model was confirmed by approving 3 hypotheses that were proposed in the research. Discussion – A road map is presented to hotel establishments in providing a sustainable competitive advantage by testing the relationship between strategical flexibility, environmental turbulence, business capabilities and performance.